Free guide · PDF
97 ways to sell your course, with the proof behind every one
One way on every page, each with a real example, the numbers and the steps to do it yourself. Start with ten that work even if your audience is small. Free.
- 97 ways
- 11 chapters
- 85 sources
- 122 pages
Get the free guide. 97 ways, 11 chapters, 85 sources, and a “Start here” page that tells you which ten to do first.
- Find buyers before you build the whole course
- Price it, write the sales page and add the extras that raise each order
- Turn one course into more sales, with the proof behind each way
What’s inside
Eleven chapters. Every way to get your course bought.
- 01Ways 1–14
Content that sells
Tutorials, AI search, LinkedIn and the posts that bring buyers.
- 02Ways 15–25
Live, launches and conversations
Pre-sales, challenges, workshops and a real close date.
- 03Ways 26–33
Your offer and price
Packages, payment plans, bonuses and fair prices.
- 04Ways 34–41
Your sales page and checkout
Headlines, proof, order bumps and upsells.
- 05Ways 42–50
Your students and proof
Testimonials, reviews, certificates and referrals.
- 06Ways 51–61
Other people's audiences
Affiliates, partners, summits and podcasts.
- 07Ways 62–67
Build your list
Waitlists, free gifts and the page that collects emails.
- 08Ways 68–78
Sell by email
Launch emails, welcome sequences and deadlines.
- 09Ways 79–83
Companies and institutions
Team licences, training budgets and accreditation.
- 10Ways 84–92
Paid ads
Small ads that send people to something free first.
- 11Ways 93–97
More products from one course
Bundles, ebooks, memberships and the next course.
- Plus
A “Start here” page with the ten ways to do first.
Get the guide
All eleven chapters in one free PDF, with the proof behind every way.
One way, one page
Read one page. Do it the same day.
Every way uses the same six parts, so you can scan the guide fast and act on the ways that fit you.
- The idea
- The way, in a sentence or two.
- Why it works
- The reason buyers respond to it.
- The proof
- A real example and its numbers, with how strong the proof is.
- Do it
- Three to five steps you can start today.
- Watch out
- The mistake most people make.
- In Knola
- Where Knola does it for you, with a link.
Free. We’ll email it to you now.
A look inside
Designed to read, not to skim past.
Start here: the first ten
Way 1: tutorials that sell
Way 29: payment plans
Way 63: the free gift
122 pages. Start with the ten ways on the “Start here” page.
You built the course. Now get it bought.
97 ways, the proof behind each one, and the ten to start with. Free, straight to your inbox.