Privacy Policy

This Privacy Policy explains how Betastate Limited (“Knola”, “we”, “us”, or “our”) collects, uses, and protects your information when you use the Knola website, platform, and related services (the “Service”). By using the Service, you agree to the practices described here.

1. Who we are

Knola is an AI-native course platform operated by Betastate Limited. If you have any questions about this policy or your data, contact us at [email protected].

2. Information we collect

We collect the following categories of information:

• Account information. Your name, email address, and password (stored in hashed form) when you create an account or join a course.
• Content you provide. Course material you upload — videos, text, PDFs, images, and the lessons, pages, and funnels you create — along with branding such as your logo and colours.
• Payment information. When you buy a plan or sell a course through Knola, payments are processed by our payment providers. We do not store full card details; we receive limited transaction data such as the amount, status, and a payment reference.
• Marked downloads. When you buy a PDF from a school that has turned on stamping, the copy you download is marked with a code for your order and, if the school chooses, your name, so that a shared copy can be traced to the order it was made for. We keep a record of which order each marked copy belongs to. The stamped file itself is deleted after a day and made again when you next download it.
• Usage data. Information about how you interact with the Service — pages viewed, features used, device and browser type, and approximate location derived from your IP address.
• Communications. Messages you send us, support requests, and your email preferences.

3. How we use your information

We use your information to:

• Provide, operate, and maintain the Service;
• Process transcription, lesson drafting, sales-page and funnel generation, and other AI-assisted features on the content you submit;
• Process payments and deliver courses to students;
• Communicate with you about your account, updates, security notices, and — where you have opted in — marketing and launch announcements;
• Understand and improve the Service through analytics and product research;
• Detect, prevent, and address fraud, abuse, and security issues; and
• Comply with our legal obligations.

4. Cookies and analytics

We use cookies and similar technologies to keep you signed in, remember your preferences, and measure how the Service is used. We use third-party analytics and advertising tools — product analytics (PostHog), Google Analytics, the Meta pixel and the Google Ads tag — to understand traffic and improve our marketing. You can control cookies through your browser settings, though some features may not work without them.

The Meta pixel and the Google Ads tag do two things: they measure which of our ads bring people to our website, and they let us show our ads to people who have visited it before (on Facebook, Instagram and Google). Meta and Google also use this information to choose who sees our ads. They run only for visitors who are not asked, or who agree to advertising cookies.

Google Analytics counts visits and the pages people use, so we can see how the website is used. We use it for statistics only: Google signals and ad personalisation are switched off, so it is not used to show you ads. It runs on the same terms as our other analytics cookies, below.

If you visit from the European Economic Area or Switzerland, we ask before any analytics or advertising cookie is set. Without your agreement, the advertising tools do not load and we count visits without cookies. If you visit from the UK, we ask before any advertising cookie is set; our analytics cookies are used only to produce statistics that help us improve the website and the Service, and you can turn them off. Wherever you are asked, you can change your answer at any time with “Cookie settings” at the foot of our website.

When you buy a Knola licence and you have agreed to advertising cookies (or are not asked), we tell Google and Meta about the purchase so they can measure our ads. With it we send the ad click identifier, if there is one, and your email address in hashed form (an irreversible code), never the address itself, so they can match the purchase to an ad.

5. How we share your information

We do not sell your personal information. We share it only as needed to run the Service:

• Service providers. Trusted vendors who process data on our behalf — including hosting and database infrastructure, video hosting and streaming, payment processing, transactional and marketing email delivery, AI model providers, and analytics — under agreements that require them to protect your data.
• Creators and students. If you are a student, the creator whose course you join can see your enrolment and progress, and how you take part in the course: when you open a lesson, which parts of its videos you watch and how often, and your answers. We keep the detail of exactly when you watched each part for 90 days. If you are a creator, your students see the content and branding you publish.
• AI apps you connect. If you connect an AI app such as ChatGPT or Claude to your school, it can read and change your school’s content (courses, lessons, pages, offers, emails) and, where you allow it, see student and buyer details such as names, email addresses, progress and orders, so it can do the work you ask for. You choose the school and what each app may do when you connect it, and you can change those permissions or disconnect the app at any time in Settings › Connected apps. What the app does with the information it receives is governed by that app provider’s own terms and privacy policy. We receive only the requests the app sends to Knola’s tools, not the rest of your conversation with it. We keep the connection (which app, which school, what it may do and its monthly credit limit) until you disconnect it, and disconnecting removes its access. We keep a record of each request (which tool, when, whether it worked, and a short preview of what was sent, with email addresses and tokens removed) for 30 days, to keep the connection safe and to show you its activity. For tools that handle student or buyer details, we store only a fingerprint of the values sent, never the values. When an app sends email through Knola, we keep a permanent record of that send (which tool, when, how many people and the result), with the message itself stored only as a fingerprint. When an app makes slides, video or images with your credits, the content goes to our AI model providers to do that work. We do not use information from connected apps for advertising or to train AI models.
• Legal and safety. Where required by law, or to protect the rights, safety, and property of Knola, our users, or the public.
• Business transfers. In connection with a merger, acquisition, or sale of assets, in which case we will notify you of any change in control of your information.

6. Data retention

We keep your information for as long as your account is active or as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. You can ask us to delete your account and associated data at any time. Records of requests from AI apps you connect are deleted after 30 days, except the record of email sends, which we keep so we can answer questions about what was sent.

7. Your rights

Depending on where you live, you may have the right to access, correct, export, or delete your personal information, and to object to or restrict certain processing. To exercise these rights, email us at [email protected]. We will respond in line with applicable data-protection law.

8. Data security

We use technical and organisational measures designed to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. International transfers

We and our service providers may process your information in countries other than your own. Where we transfer personal data internationally, we take steps to ensure it remains protected in line with this policy and applicable law.

10. Children

The Service is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, please contact us so we can remove it.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, notify you. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.

12. Contact us

Questions about this Privacy Policy? Email us at [email protected].