What is a digital product?

Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.

Which digital products sell best?

The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.

How much should I charge?

The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.

Do I need a big audience to sell a digital product?

No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.

Can I use these ideas?

Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.

Can I sell these on Knola?

Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Get Started Login

Free · 375 ideas · 25 niches

Digital product ideas, picked for your niche

Pick what you teach or talk about. You’ll get 15 products you could make and sell, what goes in each one, a fair price, how long it takes, and the four to make first.

One of the 375

Free downloadFitnessThe 20-Minute Hotel Room Workout CardsFive no-equipment workouts that fit in a hotel room and take 20 minutes.5 printable workout cards, one per dayA 2-minute warm-up everyone can doEasier and harder versions of each moveA QR code to a short demo video of every moveFreeMake it in a weekendSee all 15 fitness ideas

What do you teach or talk about?

Each niche opens on the first product to make.

Photos from Unsplash by Kelly Sikkema, THLT LCX, Brooke Lark, Daria Shevtsova, Omar Lopez, Vitaly Gariev, Aaron Lefler, Jakub Żerdzicki, Mina Rad, Ahmadreza Rezaie, Ling App, Priscilla Du Preez 🇨🇦, Cecilia Miraldi, Rosa Rafael, Tuyen Vo, Lilly Rum, 42 North, Wioleta Zakrzewska, Omar Alrawi, Tommaso Urli, Windows, James Lacy, Emma Renly, Markus Winkler.

How to pick your first one

01Start with the question you answer mostIf people keep asking you the same thing in comments or sessions, that’s your first product. You already know the answer and that people want it.
02Make the small one firstA download you can make in a weekend tells you who buys before you spend a month on a course. The people who buy it are who the course is for.
03Price it for what it changesCharge for the result, not the page count. A one-page checklist that saves an hour a week is worth more than a 90-page guide nobody finishes.

Questions

What is a digital product?: Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?: The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?: The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?: No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?: Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?: Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

Start free with Knola