All 25 niches

Digital product ideas for investing and real estate educators

People come to you because the jargon and the hype put them off doing anything at all. These turn your explanations, checklists and spreadsheets into things they can buy and learn from, from a free glossary to a live deal clinic, without promising anyone a return.

Start here

Make these four, in this order

The free one brings people in. The next three are what they buy as they come to trust you: a small first purchase, your main product, then your time or a membership.

  1. 1
  2. 2
  3. 3
  4. 4

Ready for step 1?

All 15 investing & real estate ideas

Open any idea to see who buys it and how to make it. Star the ones you like.

  • Free downloadStep 1

    Investing Jargon Buster: 60 Terms in Plain English

    Sixty words you’ll see in every investing article, each explained in one line.

    • 60 terms with a plain-English meaning
    • A worked example for the trickiest ten
    • A printable and a searchable PDF
    FreeMake it in a weekend
  • Free download

    Rental Property Viewing Checklist

    What to check, ask and photograph when you view a property you might buy and rent out.

    • A room-by-room checklist
    • 25 questions to ask the agent or seller
    • Red flags that need a survey or inspection
    FreeMake it in a weekend
  • Download

    Rental Property Numbers Spreadsheet

    Enter a listing’s numbers and see cash flow, yield and costs before you make an offer.

    • Cash flow, yield and cash-on-cash calculators
    • A pre-filled list of the costs people forget
    • Up to five properties compared side by side
    • Works in Google Sheets and Excel
    $29–49Make it in a week
  • Download

    All-Accounts Portfolio Tracker Spreadsheet

    See every account in one place, with your mix, your fees and what you’ve put in over time.

    • One tab per account and one summary page
    • An asset mix chart that updates itself
    • A fee tracker across all your funds
    • A yearly contributions log
    $19–29Make it in a weekend
  • Download

    Write Your Own Investing Plan: Workbook

    Put your goals and rules on one page, so you know what you’ll do when markets drop.

    • Guided questions on goals and time frames
    • How to judge the risk you can live with
    • A one-page plan to fill in
    • A checklist for your yearly review
    $15–25Make it in a weekend
  • Download

    How to Read a Company Annual Report

    Find the numbers that matter in an annual report in under an hour.

    • A real report walked through, page by page
    • The ten numbers to note and what they mean
    • Warning signs hiding in the notes
    • A one-page summary template
    $19–29Make it in a week
  • Download

    Landlord Admin Pack: Trackers and Checklists

    The checklists and trackers to run a rental without losing a single receipt.

    • Move-in and move-out inspection checklists
    • A rent and expenses tracker
    • A repairs and maintenance log
    • A yearly calendar of landlord jobs
    $29–49Make it in a week
  • ChallengeStep 2

    30-Day Investing Basics Challenge

    One short lesson and one 10-minute task a day, ending with your own written plan.

    • A 5-minute lesson each morning
    • How accounts, funds and fees work
    • A small task to do after each lesson
    • Your one-page investing plan on day 30
    $19–29Make it in a week
  • CourseStep 3

    Index Funds Explained: A Beginner’s Course

    Understand how funds, fees and spreading risk work, at your own pace and with no hype.

    • Seven modules of short video lessons
    • How to compare two funds side by side
    • Where tax rules differ and how to check yours
    • A quiz after each module
    • Worked examples, with no stock tips
    $97–197Make it in a month
  • Course

    Your First Rental Property: 8-Week Course

    Every step from saving up to your first tenant, with the costs and risks spelled out.

    • Eight modules from financing to finding tenants
    • The numbers spreadsheet, with walk-throughs
    • Risks: empty months, repairs and rate rises
    • Real deals, good and bad, taken apart
    • Where local laws differ and how to check
    $197–297Make it in a month
  • Live workshop

    Live Deal Clinic: Bring a Property

    Bring a listing you’re looking at and we run the numbers together, live.

    • A 90-minute live group session
    • Three or four real listings worked through
    • The questions to ask before any offer
    • The replay and the spreadsheet
    $29–49Make it in a weekend
  • Live workshop

    When Markets Fall: Live Workshop

    What past market falls looked like, and how to stick to your plan through the next one.

    • A 90-minute live session
    • Past market falls, charted and explained
    • A checklist for before you sell anything
    • Live questions, then the replay
    $19–39Make it in a weekend
  • CoachingStep 4

    Private Session: Your Investing Questions, Answered

    An hour on video to ask everything you’ve been too embarrassed to ask anyone else.

    • A 60-minute video call
    • Send your questions in advance
    • Explanations and resources, not personal advice
    • The recording and notes afterwards
    $150–300Make it in a weekend
  • Coaching

    First-Time Landlord Group Mentoring, 8 Weeks

    Eight weekly calls with a small group buying or running their first rental.

    • Eight 90-minute calls, up to ten people
    • Your deal numbers checked by the group
    • A group chat for deal questions between calls
    • Every call recorded
    $497–997Make it in a week
  • Membership

    The Plain-English Investing Letter

    One topic explained properly each month, a live Q&A and no stock tips, ever.

    • A long-read explainer each month
    • A live Q&A once a month
    • A members’ discussion space
    • The full archive, back to the first issue
    $9–19 a monthMake it in a week

How to pick your first one

Questions

What digital product should an investing educator sell first?
A spreadsheet or checklist that saves people time, like a portfolio tracker or a rental numbers sheet. It takes a weekend or a week to make and sells for $19 to $49. The questions buyers send you afterwards are the outline of your first course.
Do I need to be regulated to teach investing?
Explaining how investing works is usually treated differently from giving personal advice or recommending what to buy, which is regulated in most countries. Check the rules where you and your buyers live, never tell people what to buy or promise returns, and add a clear disclaimer that past performance is not a guide to the future.
What is a digital product?
Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?
The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?
The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?
No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?
Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?
Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Ideas for nearby niches

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

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