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Digital product ideas for social media marketers

Small business owners already ask you what to post, when to post it and why nobody is buying. These turn the answers you give in comments and DMs into products, from a free hook list to a coached content cohort.

Start here

Make these four, in this order

The free one brings people in. The next three are what they buy as they come to trust you: a small first purchase, your main product, then your time or a membership.

  1. 1
  2. 2
  3. 3
  4. 4

Ready for step 1?

All 15 social media & marketing ideas

Open any idea to see who buys it and how to make it. Star the ones you like.

  • Free downloadStep 1

    50 Short-Video Hooks for Service Businesses

    Fifty opening lines for Reels and TikToks, sorted by what you want the video to do.

    • 50 hooks in five groups: teach, prove, story, myth, offer
    • A fill-in-the-blank version of every hook
    • One example video script for each group
    • A Google Doc and a PDF copy
    FreeMake it in a weekend
  • Free download

    The 15-Minute Instagram Profile Checklist

    Check your bio, highlights and pinned posts against 20 points before you post again.

    • 20 yes-or-no checks, most important first
    • Three bios rewritten, before and after
    • A bio formula with blanks to fill in
    FreeMake it in a weekend
  • Download

    Notion Content Calendar with 90 Days of Prompts

    Plan a quarter of posts in one sitting and see at a glance what is drafted, filmed and live.

    • A Notion board from idea to posted
    • 90 post prompts, one for each day
    • Views by platform, by week and by content pillar
    • A 10-minute setup video
    $19–29Make it in a week
  • Download

    30 Canva Carousel Templates for Coaches

    Editable carousels for tips, myths, client stories and offers. Swap in your fonts and logo.

    • 30 templates, each 7 to 10 slides
    • Sample wording on every slide
    • Square and portrait sizes
    • How to apply your brand kit in Canva
    $15–29Make it in a week
  • Download

    Welcome Email Sequence Swipe File

    Five welcome emails to adapt for new subscribers, with notes on why each one works.

    • 5 emails, from hello to first offer
    • Two subject lines for each email
    • When to send each one
    • Versions for a service, a course and a shop
    $27–39Make it in a weekend
  • Download

    Monthly Social Stats Tracker Spreadsheet

    Log the numbers that matter once a month and see which posts bring leads, not just likes.

    • Monthly tabs for Instagram, TikTok, LinkedIn and email
    • Charts that update as you fill it in
    • Columns for leads and sales next to reach
    • Works in Google Sheets and Excel
    $12–19Make it in a weekend
  • Bundle

    Small Business Social Media Starter Kit

    The calendar, carousels, email swipe file and tracker together, for less than buying each one.

    • Notion content calendar with 90 days of prompts
    • 30 Canva carousel templates
    • Welcome email sequence swipe file
    • Monthly social stats tracker
    $49–69Make it in a weekend
  • ChallengeStep 2

    14-Day Talking-Head Video Challenge

    Film and post one short video a day for two weeks, with a prompt and a script each morning.

    • A prompt and a 30-second script each day
    • Lessons on light, sound and framing with a phone
    • A daily check-in to share your link
    • A day 14 review of what people watched
    $19–29Make it in a week
  • Course

    LinkedIn for Consultants: Profile, Posts and DMs

    A profile that says what you do, three posts a week and conversations that don’t feel like pitching.

    • A profile rewrite, section by section
    • 12 post formats with worked examples
    • A weekly posting routine that takes two hours
    • How to message people without selling at them
    • Templates for comments, DMs and follow-ups
    $97–197Make it in a month
  • CourseStep 3

    Your First Email List: Sign-Up Form to Weekly Send

    Set up a sign-up form, a freebie and a welcome sequence, then a weekly email you can keep up.

    • Choosing an email tool, with honest pros and cons
    • Making your freebie in a weekend
    • Writing your welcome sequence
    • A 30-minute weekly email routine
    • Consent and unsubscribe rules in plain words
    $79–149Make it in a month
  • Live workshop

    Live Content Batching Session

    Plan, write and film a month of posts alongside other creators in one three-hour session.

    • A 3-hour live session in timed sprints
    • A planning sheet sent the day before
    • Filming tips between sprints
    • The replay and the sheet to reuse next month
    $29–49Make it in a weekend
  • Live workshop

    Live Profile Teardown Clinic

    Watch six profiles reviewed live and fixed on screen, including yours on the higher ticket.

    • A 90-minute live session
    • Six profiles reviewed, with fixes shown
    • A written note for each reviewed profile
    • The replay for every ticket
    $39–79Make it in a weekend
  • Coaching

    Social Media Strategy Call and 30-Day Plan

    Ninety minutes on your accounts, then a written 30-day plan in your inbox the next day.

    • A short questionnaire before the call
    • A 90-minute video call
    • A written 30-day plan
    • The call recording
    $150–350Make it in a weekend
  • CoachingStep 4

    8-Week Content Coaching Cohort

    Weekly group calls and feedback on your own posts until posting stops being a scramble.

    • Eight weekly calls, up to ten people
    • Written feedback on two posts a week
    • Your own content plan, built in week one
    • A group chat for questions between calls
    $397–697Make it in a week
  • Membership

    The First-of-the-Month Content Plan

    A ready plan for next month: key dates, 30 prompts and the platform changes worth knowing.

    • 30 post prompts on the first of each month
    • Key dates and awareness days for the month ahead
    • A short note on platform changes that matter
    • A monthly live Q&A
    • The archive of past plans
    $12–24 a monthMake it in a week

How to pick your first one

Questions

What digital product should a social media manager sell first?
Sell the thing clients already ask you for, like a content calendar or a set of carousel templates. Price it between $15 and $30 so people can buy without thinking twice, then watch who buys: they are the likeliest to join a course or cohort later.
Can I sell templates I first made for a client?
Usually not as they are, because most contracts say the client owns work they paid for. Build fresh versions from scratch, leave out client branding and results, and check your contracts before reusing anything.
What is a digital product?
Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?
The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?
The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?
No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?
Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?
Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Ideas for nearby niches

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

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