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Digital product ideas for business coaches and consultants

Your best advice sits inside one-to-one calls that only a few owners can afford. These turn your frameworks, templates and audits into things more people can buy, from a free pricing calculator to a 12-week mastermind.

Start here

Make these four, in this order

The free one brings people in. The next three are what they buy as they come to trust you: a small first purchase, your main product, then your time or a membership.

  1. 1
  2. 2
  3. 3
  4. 4

Ready for step 1?

All 15 business coaching ideas

Open any idea to see who buys it and how to make it. Star the ones you like.

  • Free downloadStep 1

    Service Pricing Calculator

    Work out a day rate that covers your costs, tax, time off and the profit you want.

    • A spreadsheet that works back from your target income
    • Space for costs, tax and unpaid admin time
    • Hourly, day and project pricing compared
    FreeMake it in a weekend
  • Free download

    20-Question Business Health Check

    Score your business on sales, cash, team and time, and see where to start.

    • 20 questions in five areas
    • Your score and what it means
    • One first step for your lowest area
    FreeMake it in a weekend
  • Download

    Consulting Proposal Template and Guide

    A proposal that opens with the client’s problem and ends with three clear price options.

    • An editable proposal in Word and Google Docs
    • A three-option pricing page
    • Notes on what to write in each section
    • Three follow-up emails for when it goes quiet
    $29–49Make it in a weekend
  • Download

    Standard Operating Procedures Kit: 25 Templates

    Write down how your business runs, so someone else can do the work the same way.

    • 25 editable process templates
    • How to record a process in 20 minutes
    • Notion and Google Docs versions
    • A checklist for handing a task over
    $39–79Make it in a week
  • Download

    13-Week Cash Flow Forecast Spreadsheet

    See your cash week by week for the next quarter, before a short month surprises you.

    • A forecast that rolls forward each week
    • Inputs for invoices, bills and payroll
    • A chart of your lowest cash weeks
    • A 15-minute setup video
    $29–49Make it in a weekend
  • DownloadStep 2

    Discovery Call Script and Question Bank

    A call structure and 60 questions that help a prospect explain their problem and decide.

    • A 30-minute call script
    • 60 questions grouped by stage of the call
    • How to bring up price calmly
    • A summary email to send after the call
    $19–29Make it in a weekend
  • Bundle

    The New Consultant’s Toolkit

    The proposal, call script and cash flow forecast together, for less than buying each.

    • Consulting Proposal Template and Guide
    • Discovery Call Script and Question Bank
    • 13-Week Cash Flow Forecast Spreadsheet
    • A first-client checklist
    $79–129Make it in a weekend
  • Challenge

    5-Day Offer Sprint

    Shape one clear, priced offer in five days, with one short task each day.

    • One lesson a day, each under 15 minutes
    • Daily tasks that take under an hour
    • An offer one-pager to fill in
    • A day 5 review checklist
    $19–39Make it in a weekend
  • CourseStep 3

    Your First 10 Clients: 8-Week Course

    A week-by-week plan for finding, pitching and signing your first ten paying clients.

    • Eight modules from choosing a niche to a signed contract
    • Outreach scripts and follow-up templates
    • How to price and package your service
    • A worksheet for every week
    $197–297Make it in a month
  • Course

    Hiring Your First Employee: A Course for Owners

    Decide if you’re ready, write the role, interview well and set your new hire up to do well.

    • Five modules with video and templates
    • A job description template
    • Interview scorecards
    • A 90-day onboarding plan
    • Where employment law differs and how to check
    $97–197Make it in a month
  • Live workshop

    Plan Next Year in an Afternoon: Live Workshop

    A live afternoon of setting goals, numbers and priorities for the year ahead.

    • A 4-hour live session on camera
    • A one-page plan template
    • A worksheet for setting revenue targets
    • The workbook and replay to keep
    $49–149Make it in a week
  • Live workshop

    Raise Your Prices: Live Pricing Workshop

    Rework your prices live and leave with the email to send your current clients.

    • A 2-hour live workshop
    • A pricing worksheet
    • Scripts for telling current clients
    • The replay
    $39–79Make it in a weekend
  • Coaching

    VIP Strategy Day

    A full day on video working through one big decision, with a written plan afterwards.

    • A questionnaire and short call beforehand
    • Six hours of focused video sessions
    • A written action plan within three days
    • A follow-up call 30 days later
    $997–1,500Make it in a weekend
  • CoachingStep 4

    Small Business Mastermind, 12 Weeks

    Eight owners meeting every two weeks to share numbers, problems and progress.

    • Six 90-minute group calls, up to eight owners
    • A hot seat for every member
    • A monthly numbers check-in
    • A chat for the group between calls
    $497–1,200Make it in a week
  • Membership

    Monthly Office Hours Membership

    Two live Q&A calls a month and a new template, for about the cost of a business lunch.

    • Two live group Q&A calls each month
    • A new template or worksheet each month
    • The replay library
    • A members’ discussion space
    $29–49 a monthMake it in a week

How to pick your first one

Questions

What digital product should a business coach sell first?
A template you already use with clients, like a proposal, a pricing calculator or a cash flow forecast. It takes a weekend to tidy up and sells for $19 to $49, and every buyer has seen how you work before they ever book a call.
Will selling templates undercut my one-to-one coaching?
Usually the opposite: people who buy a template see how you think, and the ones who want help using it become your best leads. Keep each template to one job, and save the tailored advice for your paid sessions.
What is a digital product?
Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?
The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?
The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?
No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?
Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?
Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Ideas for nearby niches

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

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