Knola
All 25 niches

Digital product ideas for photographers and videographers

Other photographers, and people learning on their phones, already ask how you got that shot and how you edit it. These turn what you know into things they can buy, from a free shot list to presets, a pricing calculator and live portfolio reviews.

Start here

Make these four, in this order

The free one brings people in. The next three are what they buy as they come to trust you: a small first purchase, your main product, then your time or a membership.

  1. 1
  2. 2
  3. 3
  4. 4

Ready for step 1?

All 15 photography & video ideas

Open any idea to see who buys it and how to make it. Star the ones you like.

  • Free downloadStep 1

    Manual Mode Cheat Card

    A pocket card with the settings to start from in ten common situations.

    • Starting settings for 10 scenes, from portraits to fireworks
    • Aperture, shutter speed and ISO in plain words
    • A phone wallpaper version
    • A short video walking through the card
    FreeMake it in a weekend
  • Free download

    Wedding Day Shot List (Printable and Editable)

    Every shot to get on a wedding day, in timeline order, so nothing slips between ceremony and speeches.

    • A 150-shot list in timeline order
    • A group photo list with who stands where
    • An editable version to send to the couple
    • A kit checklist for the night before
    FreeMake it in a weekend
  • DownloadStep 2

    Soft Film Lightroom Presets: 15 for Desktop and Mobile

    Fifteen presets for a soft film look, made on real shoots and tested on a range of skin tones.

    • 15 presets for Lightroom desktop and mobile
    • Before-and-after examples for each one
    • A video on fixing exposure and white balance first
    • Install steps for both apps
    $19–35Make it in a weekend
  • Download

    Cinematic LUTs for Log and Phone Footage: 12 Pack

    Twelve LUTs for a film look on log and phone footage, with notes for each camera.

    • 12 LUTs for Premiere, Final Cut, Resolve and CapCut
    • Versions for log and standard footage
    • Before-and-after clips for each one
    • How to expose properly before you apply them
    $19–29Make it in a weekend
  • Download

    Session Pricing Calculator for Photographers

    Work out what to charge per session from your real costs, hours and the income you need.

    • A yearly cost-of-business calculator
    • Hours per session, including editing and emails
    • A package builder with three price points
    • A Google Sheets and an Excel version
    $19–29Make it in a weekend
  • Download

    Client Contract and Model Release Templates

    Editable contracts, model releases and booking emails for portrait and wedding work.

    • Portrait and wedding contracts to edit
    • Model release forms for adults and minors
    • Booking, reminder and gallery delivery emails
    • Notes on which clauses to check with a local lawyer
    $29–49Make it in a weekend
  • Download

    60 Posing Prompts for Couples

    Sixty prompts and poses that get couples moving and laughing instead of standing stiff.

    • 60 prompts, each with an example photo
    • Grouped by standing, walking and seated
    • What to say when a couple freezes up
    • A phone version to glance at during a shoot
    $15–25Make it in a week
  • Challenge

    30-Day Phone Photography Challenge

    One photo task a day for a month to learn light, framing and editing with the phone you have.

    • A short lesson and task each day
    • Editing steps in free phone apps
    • Example photos for every task
    • A page to compare your day 1 and day 30 photos
    $15–25Make it in a week
  • CourseStep 3

    Get Off Auto: Your Camera in 6 Weeks

    Learn manual mode, light and composition with a shooting assignment every week.

    • Six modules: exposure, focus, light, framing, editing, style
    • A shooting assignment at the end of each week
    • Raw files to download and edit along
    • Quizzes that check each idea has landed
    $97–147Make it in a month
  • Course

    Book Your First 10 Paying Portrait Clients

    Pricing, a simple booking process and where local portrait clients actually come from.

    • Pricing and package lessons, with the calculator
    • A booking process from first message to gallery
    • Where local clients really find photographers
    • Scripts for following up and asking for reviews
    $147–247Make it in a month
  • Course

    Short Videos for Local Businesses

    Plan, film and edit a month of short videos for a local business in one day, and price the work.

    • Planning a one-day shoot for a month of clips
    • Light and sound on a small kit
    • Editing vertical video quickly
    • Pricing monthly retainers and one-off shoots
    $97–197Make it in a month
  • Live workshop

    Live Portfolio Review

    Send 20 images and get them reviewed live in a small group, with clear notes on what to cut.

    • A 2-hour live session, up to 8 people
    • 20 of your images reviewed on screen
    • Which images to cut and which to lead with
    • The recording and written notes
    $35–59Make it in a weekend
  • Live workshop

    Live Edit: A Full Session from Raw to Export

    Watch a full portrait session edited live, from culling to export, and ask questions as it happens.

    • A 90-minute live edit of a real session
    • Culling, presets and skin retouching shown
    • Questions answered as the edit happens
    • The recording and the raw files to edit yourself
    $25–45Make it in a weekend
  • Coaching

    Mentoring for Wedding Photographers

    Monthly calls on your work, prices and bookings, with a review of each new wedding gallery.

    • A 60-minute video call each month
    • A full gallery review after each wedding
    • Help with pricing and packages
    • Pricing and client questions by message between calls
    $300–900Make it in a week
  • MembershipStep 4

    The Monthly Preset and Assignment Club

    A new preset, a shooting assignment and a live critique of members’ photos every month.

    • A new preset on the first of each month
    • A monthly assignment with a short video brief
    • A live critique of members’ photos
    • Every preset is yours to keep, even if you leave
    $12–19 a monthMake it in a week

How to pick your first one

Questions

What digital product should a photographer sell first?
Something you already use on every shoot, like your presets, a shot list or your pricing spreadsheet. It takes a weekend to package, sells for $15 to $35, and shows you whether your buyers are hobbyists or other working photographers.
Can buyers resell or share my presets and LUTs?
Only if you say they can, so put short terms on the sales page and in the download: use on personal and client work is usually fine, sharing or reselling the files is not. Most buyers only want to know whether they can use them on paid shoots, so answer that first.
What is a digital product?
Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?
The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?
The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?
No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?
Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?
Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Ideas for nearby niches

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

Start free with Knola