All 25 niches

Digital product ideas for yoga and pilates teachers

Your students already ask what they should do between classes. These turn the sequences and cues you teach every week into things they can buy and use at home, from a free bedtime flow to an online studio.

Start here

Make these four, in this order

The free one brings people in. The next three are what they buy as they come to trust you: a small first purchase, your main product, then your time or a membership.

  1. 1
  2. 2
  3. 3
  4. 4

Ready for step 1?

All 15 yoga & pilates ideas

Open any idea to see who buys it and how to make it. Star the ones you like.

  • Free downloadStep 1

    15-Minute Bedtime Wind-Down Flow

    A gentle floor sequence that slows your breathing and gets you ready for sleep.

    • A follow-along video you can do on the bed
    • The sequence on one printable page
    • A 4-7-8 breathing card for the bedside
    FreeMake it in a weekend
  • Free download

    5-Move Pilates Core Check

    Five simple tests that show where your core is weak, with one fix for each.

    • Five tests with photos and what a pass looks like
    • One starter exercise for each weak spot
    • A retest sheet for four weeks later
    FreeMake it in a weekend
  • Download

    Desk Yoga Card Deck: 40 Seated Stretches

    Forty stretches you can do in a chair between meetings, one card at a time.

    • 40 printable cards with photos and cues
    • Sorted by neck, shoulders, back, hips and wrists
    • Five ready-made 5-minute sequences
    • A phone-friendly PDF version
    $12–19Make it in a weekend
  • Download

    4-Week Mat Pilates Plan with a Ball and Band

    Twelve mat sessions with a small ball and a resistance band, building week by week.

    • 12 video sessions, 25 to 35 minutes each
    • Photos and cues for every exercise
    • Which band strength to buy and why
    • A weekly check-off chart
    $19–29Make it in a week
  • Download

    Pregnancy Yoga by Trimester: 3 Home Sequences

    An adapted sequence for each trimester, with what to skip and what to do instead.

    • Three sequences with video, one per trimester
    • Poses to avoid and a swap for each
    • Props you can make from cushions and towels
    • Signs to stop and speak to your midwife or doctor
    $25–39Make it in a week
  • Download

    Yin and Restore Audio Pack: 6 Guided Practices

    Six audio-led yin practices you can follow with your eyes closed, no screen needed.

    • Six practices from 20 to 45 minutes
    • A pose guide with photos for first-timers
    • Prop swaps using cushions and blankets
    • MP3 files that play on any phone
    $15–25Make it in a weekend
  • Download

    Teacher’s Class Plan Library: 24 Themed Sequences

    Two dozen 60-minute class plans with a theme, timings and cues, ready to teach.

    • 24 class plans, beginner to intermediate
    • A peak pose, theme and opening words for each
    • Cue scripts for the tricky transitions
    • Editable Google Docs and PDF versions
    $29–49Make it in a month
  • ChallengeStep 2

    30-Day Home Practice Challenge

    Twenty minutes on the mat every day for a month, with a new class each morning.

    • 30 follow-along classes, 15 to 25 minutes
    • A new class released every day
    • 5-minute options for the busiest days
    • A tracker and a certificate on day 30
    $19–29Make it in a week
  • Challenge

    21-Day Crow Pose Challenge

    Build the wrist, core and shoulder strength to hold crow for five breaths.

    • A 15-minute drill session each day
    • Wrist warm-ups to protect your joints
    • Common faults and how to fix them
    • Film-yourself checkpoints on days 7, 14 and 21
    $15–25Make it in a weekend
  • CourseStep 3

    Yoga for Stiff Beginners: 6-Week Course

    Learn 30 foundation poses safely, with props, at a pace that suits a stiff body.

    • Six weekly modules of short video lessons
    • Every pose shown with and without props
    • Breathing basics and how to rest well
    • Three full-length classes to keep
    • A certificate when you finish
    $49–97Make it in a month
  • Course

    Shoulders and Hips: Anatomy for Yoga Teachers

    Understand the joints you cue every day, so you can adapt poses for real bodies.

    • Video lessons on shoulder and hip anatomy
    • Why one pose looks different on every body
    • Adaptations for common injuries
    • A short quiz after each module
    • A certificate to log as continuing education
    $97–197Make it in a month
  • Live workshop

    Live Headstand and Inversions Workshop

    Two hours of drills and safety tips for getting upside down without the fear.

    • A 2-hour live session on camera
    • Wall drills and steps for every level
    • Who should skip inversions, and why
    • The replay, to go over the drills on your own
    $25–45Make it in a weekend
  • Coaching

    Private Online Yoga: 4-Session Pack

    Four one-to-one video classes built around your body, your goals and your injuries.

    • Four 60-minute private sessions
    • A short intake call about injuries and goals
    • A home sequence written for you after each class
    • Recordings of every session
    $180–360Make it in a weekend
  • Coaching

    New Teacher Mentoring Circle, 8 Weeks

    A small group of new teachers, a mentor and honest feedback on how you teach.

    • Eight weekly group calls, up to six teachers
    • Feedback on a recording of a class you teach
    • Help with sequencing, cueing and setting prices
    • A shared folder of class plans
    $297–597Make it in a week
  • MembershipStep 4

    The Online Studio: New Classes Every Week

    Three new recorded classes a week and a live class each month, from your living room.

    • Three new classes a week, 20 to 60 minutes
    • Yoga and pilates, sorted by length and level
    • A live class with Q&A once a month
    • The full class library for as long as you’re a member
    $15–29 a monthMake it in a week

How to pick your first one

Questions

What digital product should a yoga teacher sell first?
Something short your students already ask for, like a 30-day home practice or a pack of audio yin classes. You can record it in a week and sell it for $15 to $30, and the people who buy it are the ones to tell about your course or online studio.
Do I need insurance to teach yoga or pilates online?
Many teachers carry it, and some policies treat recorded and live online classes differently from studio classes, so check that yours covers each one you sell. Ask about injuries and pregnancy before private sessions, offer an easier option for every pose, and suggest people check with a doctor if they are unsure.
What is a digital product?
Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?
The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?
The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?
No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?
Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?
Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Ideas for nearby niches

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

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