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Digital product ideas for relationship coaches

Few people book a coach the first time they wonder about their dating life or their marriage. These give them smaller, private ways to start with you, from a free set of date night questions to a Saturday workshop for couples.

Start here

Make these four, in this order

The free one brings people in. The next three are what they buy as they come to trust you: a small first purchase, your main product, then your time or a membership.

  1. 1
  2. 2
  3. 3
  4. 4

Ready for step 1?

All 15 relationships ideas

Open any idea to see who buys it and how to make it. Star the ones you like.

  • Free downloadStep 1

    52 Date Night Questions for Couples

    A question a week for a year, to talk about more than work, kids and chores.

    • 52 printable question cards
    • Light, deep and future-planning sets
    • A short guide to listening without fixing
    FreeMake it in a weekend
  • Free download

    Dating Profile Photo and Bio Checklist

    Check your photos and bio against 15 points before you swipe again.

    • 15 checks for photos and bio
    • Three weak bios and how to fix them
    • Prompt answers that give people something to reply to
    FreeMake it in a weekend
  • Download

    Fair Fight Scripts for Couples

    Words to start, pause and repair an argument, for the fights you keep having.

    • Openers for hard topics that avoid “you always”
    • A time-out agreement you both sign
    • Repair phrases for once it’s over
    • A worksheet for the three fights you repeat
    $15–25Make it in a weekend
  • Download

    Money Talks for Couples Workbook

    Guided sessions to share numbers, habits and goals, and decide together how you’ll handle money.

    • Four sessions to do together, an hour each
    • Questions about money growing up
    • A shared budget template
    • Three ways to split costs, with pros and cons
    $19–29Make it in a week
  • Download

    Intentional Dating Journal for Notion

    Notes on matches and dates in one place, so you spot patterns and choose second dates well.

    • A matches and dates board
    • A reflection page to fill in after each date
    • Your must-haves and deal-breakers list
    • A monthly review of what you’re noticing
    $12–19Make it in a weekend
  • Download

    Before We Marry: 100 Questions Workbook

    The conversations to have before the wedding, from kids and money to in-laws and faith.

    • 100 questions in ten topics
    • Space to answer separately, then compare
    • How to talk through the ones you disagree on
    • Printable and fillable PDF versions
    $19–29Make it in a week
  • Download

    After the Breakup: 14 Short Audio Sessions

    A 10-minute audio session for each of the first 14 days after a breakup.

    • 14 audio sessions of about 10 minutes
    • A journal prompt with each one
    • A no-contact plan you can keep to
    • What to do at 11pm when you want to text them
    $19–29Make it in a week
  • ChallengeStep 2

    30-Day Couples Connection Challenge

    One small thing to do together each day, from a proper hello to a phone-free dinner.

    • A short daily email with one action
    • Weekly check-in questions
    • Ideas that take under 15 minutes
    • A day 30 conversation about what to keep
    $19–29Make it in a week
  • Course

    Dating Again After 40: A Six-Week Course

    Write a profile, choose apps, plan first dates and spot red flags, at your own pace.

    • Six modules of short video lessons
    • Profile and photo walkthroughs
    • First date ideas and conversation prompts
    • Red flags, green flags and staying safe
    • Talking to your kids about dating
    $97–197Make it in a month
  • Course

    Anxious in Love: A Course on Attachment and Dating

    Why you overthink slow replies and silence, and steadier ways to respond when it happens.

    • Seven video lessons on attachment, in plain words
    • Exercises for the moment you want to double-text
    • Scripts for asking for what you need
    • When therapy is the better next step
    $67–147Make it in a month
  • Live workshopStep 3

    Saturday Couples Communication Workshop

    Three hours of short lessons and private exercises you do together, on a live call from home.

    • A 3-hour live session with breaks
    • Exercises you do as a couple with the camera off
    • A workbook to keep
    • The replay of the teaching parts
    $79–149Make it in a week
  • Live workshop

    First Date Confidence: Live Workshop

    Ninety minutes on planning a first date, keeping conversation easy and ending it well.

    • A 90-minute live session
    • Date ideas that make talking easy
    • What to do when the conversation stalls
    • Saying yes or no to a second date kindly
    • The replay
    $29–49Make it in a weekend
  • Coaching

    Three-Month Dating Coaching

    Calls twice a month, profile help and your messages and dates talked through as you go.

    • Six 60-minute video calls over three months
    • A full profile and photo review
    • Message and date debriefs between calls
    • A written plan, updated each month
    $600–1,500Make it in a week
  • CoachingStep 4

    Couples Reset Session, 90 Minutes

    A private call for both of you on one issue that keeps coming back, with clear next steps.

    • A short form each partner fills in alone
    • A 90-minute video call together
    • A written summary and next steps
    • A 30-minute follow-up call a month later
    $180–300Make it in a weekend
  • Membership

    Date Night of the Month

    One planned date each month, with the idea, the questions and a playlist, sent to your inbox.

    • A full date plan each month, at home or out
    • Conversation cards to match
    • A low-cost version and a splurge version
    • A quarterly live Q&A for couples
    $9–15 a monthMake it in a week

How to pick your first one

Questions

What digital product should a relationship coach sell first?
Start with the moment your audience asks about most, like a dating profile or the same fight on repeat. A checklist or short workbook is quick to make, and who buys it tells you whether singles or couples are your main audience.
Is relationship coaching the same as therapy?
No, and your products should say so. Coaching helps with skills and plans, while therapy treats mental health problems and trauma. Point anyone dealing with abuse, depression or trauma to a qualified therapist, and never promise a partner or a saved marriage.
What is a digital product?
Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?
The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?
The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?
No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?
Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?
Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Ideas for nearby niches

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

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