All 25 niches

Digital product ideas for beauty and skincare creators

Your followers already ask what you used, what order it goes on and how you did that look. These turn the answers into things people can buy, from free face charts and a routine cheat sheet to a bridal course for working makeup artists.

Start here

Make these four, in this order

The free one brings people in. The next three are what they buy as they come to trust you: a small first purchase, your main product, then your time or a membership.

  1. 1
  2. 2
  3. 3
  4. 4

Ready for step 1?

All 15 beauty & skincare ideas

Open any idea to see who buys it and how to make it. Star the ones you like.

  • Free downloadStep 1

    10 Blank Face Charts for Planning Looks

    Blank face charts for planning a look, recording what you used on a client and practice.

    • 10 charts across different face and eye shapes
    • Eye and lip close-up sheets
    • Print them or draw on them in Procreate
    • A space for the products and shades used
    FreeMake it in a weekend
  • Free download

    Skincare Routine Order Cheat Sheet

    Which product goes on first, morning and night, and which ones to keep for different nights.

    • Morning and evening order on one printable page
    • How long to wait between steps, if at all
    • Common pairs to use on alternate nights
    • A blank routine card for your own products
    FreeMake it in a weekend
  • Free download

    Wash Day Planner for Curly Hair

    A printable plan for wash day: which products, in which order and how long each step takes.

    • A wash day checklist from detangling to drying
    • A product log to track what worked
    • A refresh routine for day two and three
    • A curl pattern chart with photos
    FreeMake it in a weekend
  • DownloadStep 2

    Makeup Artist Booking and Contract Templates

    Replies to new leads, a booking form, a contract and a trial checklist you can edit and send.

    • Email replies for first contact, quotes and follow-ups
    • A booking form and deposit terms to edit
    • A wedding morning timeline template
    • Notes on which terms to check with a local lawyer
    $29–49Make it in a weekend
  • Download

    Client Aftercare Cards for Lash, Brow and Facials

    Aftercare cards to hand or send clients, so they stop messaging you the same questions.

    • 12 aftercare cards for common treatments
    • Editable in Canva with your logo and fonts
    • Phone-sized versions to send by message
    • A rebooking reminder on every card
    $15–25Make it in a weekend
  • Download

    12-Week Skin Diary and Product Tracker

    Track what you use and how your skin looks week by week, so you can see what suits it.

    • A daily log for products, sleep and water
    • Weekly photo prompts, same light and same angle
    • A patch test log for anything new
    • A page of notes to take to a dermatologist
    $9–15Make it in a weekend
  • Download

    Heatless Curls: 6 Overnight Methods in Photos

    Six overnight curl methods with a photo of every step and the result on three hair lengths.

    • Six methods, from rag curls to a sock bun
    • Step-by-step photos for each one
    • Results on short, medium and long hair
    • What to do when the curls drop by lunch
    $9–15Make it in a weekend
  • Challenge

    14-Day Back to Basics Skincare Challenge

    Cut back to a three-step routine for two weeks, then add products back one at a time.

    • A short lesson each morning
    • Day-by-day steps for cutting back
    • How to patch test before adding anything back
    • A photo log for day 1, 7 and 14
    $15–25Make it in a weekend
  • Course

    Everyday Makeup in 10 Minutes

    A quick, natural look with five products, with lessons for different eye shapes and skin types.

    • A 10-minute routine filmed start to finish
    • Lessons for hooded, monolid and round eyes
    • How to choose a foundation shade online
    • A five-product kit list at three budgets
    $47–79Make it in a week
  • Course

    Braiding Basics: 8 Styles from French to Fishtail

    Learn eight braids step by step, on your own hair or someone else’s, filmed from two angles.

    • Eight braids, each filmed from behind and in a mirror
    • Slow close-ups of hand positions for the hard parts
    • Tips for fine, thick and curly hair
    • A printable step card for each braid
    $39–59Make it in a week
  • CourseStep 3

    Bridal Makeup for Working Artists

    Long-wear bridal looks that photograph well on every skin tone, and how to run a wedding morning.

    • Prep and base work for a 12-hour wedding day
    • Full looks shown on five different skin tones
    • Flash photography and avoiding white cast
    • Running a bridal party to time
    • Pricing trials, travel and early starts
    $197–297Make it in a month
  • Live workshop

    Live Class: Your Face, Your Makeup Bag

    Bring your own makeup bag to a small live class and learn to use what you already own.

    • A 90-minute live class, up to 10 people
    • Feedback on your face and kit on camera
    • A list of what to keep, use up or skip
    • The recording to follow again
    $35–59Make it in a weekend
  • Coaching

    One-to-One Skincare Routine Consultation

    A 45-minute video call about your products, then a routine written for you within two days.

    • A form about your skin, routine and budget first
    • A 45-minute video call
    • A written morning and evening routine
    • A follow-up message two weeks later
    $150–250Make it in a weekend
  • CoachingStep 4

    Mentoring for New Makeup Artists: 8 Weeks

    Eight weekly calls on pricing, your portfolio and getting your first paying clients.

    • Eight 60-minute video calls
    • A review of your portfolio and social profiles
    • Help setting your prices and packages
    • Feedback on your work photos between calls
    $600–1,200Make it in a week
  • Membership

    The Weekly Look Club

    A new step-by-step look every week, with product swaps at three price points.

    • A new filmed tutorial every week
    • Product lists at three budgets
    • A monthly live Q&A
    • The full tutorial library while you are a member
    $12–19 a monthMake it in a week

How to pick your first one

Questions

What digital product should a makeup artist sell first?
Something you already made for your own work, like face charts, booking emails or a short tutorial for the one look people always ask about. It takes a weekend to make, sells for $10 to $30, and shows you whether your buyers are other artists or everyday followers.
Can I give skincare advice if I am not a dermatologist?
You can share routines, product knowledge and what has worked for you, but don’t diagnose or promise to treat skin conditions like acne or eczema. Say clearly that your products are general guidance, and send anyone with sore, sudden or lasting skin problems to a doctor.
What is a digital product?
Something people pay for and get online, with nothing to post: a guide, template or spreadsheet they download, a course they watch, a live workshop or coaching call, or a membership they pay for each month.
Which digital products sell best?
The ones that solve one clear problem for people who already follow you. Small downloads are the easiest to make and sell first; courses, coaching and memberships earn more from each buyer once people trust you.
How much should I charge?
The prices here are typical starting ranges. Look at what similar products in your niche cost, start in the range, and raise the price as reviews come in. Charge more for live time and for products that save buyers money or time.
Do I need a big audience to sell a digital product?
No. A few hundred people who trust you can buy a $20 download or fill a small group. Start with a free download to grow an email list, then sell to the people on it.
Can I use these ideas?
Yes, all of them, free. Change the names, the contents and the prices to fit what you know and who you help. Copy the list, print it or save it as a PDF.
Can I sell these on Knola?
Free downloads that grow your email list, downloads, bundles, courses, challenges and memberships can all be made and sold on Knola today, and it’s free to start. Live workshops and coaching run on Knola Live, which is opening to schools now.

Ideas for nearby niches

Picked one? Make it this week.

Knola has the free download, the course and the membership on this page, with checkout and emails built in. Live workshops and coaching are opening to schools now.

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