Free learning objectives builderWrite learning objectives that are clear and measurable
Pick a Bloom’s level and a verb, add the condition and the standard, and check every objective before you use it. With an “I can” version and a way to assess each one.
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By the end of this module, you’ll be able to compare the three pricing models for a coaching business using a real client brief, giving two reasons for each.
By the end of this module, you’ll be able to compare the three pricing models for a coaching business using a real client brief, giving two reasons for each.
CheckStrong · 4 of 4
- One measurable verb: “compare”
- Says who and by when
- Has a condition
- Has a standard
- 29 words
“I can” version
I can compare the three pricing models for a coaching business using a real client brief.
For learners to tick off themselves.
Assess it with
A comparison table with a short conclusion.
Or: a case study: find the cause of the problem; sort or map the parts and explain the links.
Teach it with
- · Compare two real examples side by side
- · Take a case study apart in small groups
- · Draw a concept map
Question stems for Analyse
- “What are the parts of…?”
- “How does… compare with…?”
- “What is the evidence for…?”
- “Why do you think… happened?”
1Who, and by when?Audience
Usually “you” on a course, “students” in a school.
2What kind of thing will they do?
Pick the closest. Further down asks more of them.
3Pick an action wordBehaviour
The word that fits best, then what it’s done to.
compare means find similarities and differences. For example: Compare two pricing models for a group coaching programme.
Not measurable, so not offered: understandknowlearnappreciatebe aware of
4What will they have, or where?Condition
For example a template, a case study, or without notes.
5How will you know it’s good enough?Degree
A number, a time or a checklist you can mark against.
An example list, to show how it works. Add your own objective and it’s replaced.
By the end of this module, you’ll be able to:
- UnderstandExplain how a coaching package differs from hourly sessions in your own words, giving one example of each.
- ApplyCalculate a package price from hours, value and market rate using the pricing worksheet, within ten minutes.
- AnalyseCompare the three pricing models for a coaching business using a real client brief, giving two reasons for each.
- CreateDesign a three-tier offer for your own coaching business from your client research, meeting all five points on the offer checklist.
Balance
Good spread across the levels.
Saved in this browser. The link carries the whole list, so anyone can open a copy.
New to learning objectives?
Learning objectives, explained simply
A learning objective is one sentence that says what your learner will be able to do at the end, written so you could check it.
Think of a driving test
The examiner doesn’t check that you “understand driving”. They check one thing you can do, in a set situation, to a set standard:
Reverse into a parking bay when the examiner asks, finishing inside the lines, under control.
That’s a learning objective. Everyone knows what to practise, the examiner knows what to mark, and you know when you’ve passed. Write yours the same way.
Which one could you check?
1 / 4
- Your sales page writes itself“By the end, you’ll be able to…” is the clearest promise a course can make. Buyers see exactly what they get.
- You know what to teach, and what to cutEvery lesson should move learners towards an objective. If it doesn’t, it can go.
- You know what to testEach objective tells you the quiz question or task, and learners know what “done” looks like.
How to write a learning objective
Four parts, known as ABCD. Get them in, use one verb you could watch someone do, and the objective tells you what to teach and how to assess it.
By the end of this module, students will be able to compare the three pricing models for a coaching business using a real client brief, giving two reasons for each.
- AAudienceWho will do it?Students, participants, you
- BBehaviourWhat will they do that you can see or mark? One verb.compare the three pricing models
- CConditionUnder what circumstances, with what help or tools?using a real client brief
- DDegreeHow well, how many or how fast? What you mark it against.giving two reasons for each
Then check it: one measurable verb, who and by when, a condition, a standard, under 35 words. Plan an activity that practises it and an assessment that measures it; the builder’s alignment table holds all three side by side.
Pick the level with Bloom’s taxonomy
Six levels of thinking, from recalling a fact to making something new (Anderson & Krathwohl, 2001). Most courses need some of every level, not only the first two.
| Level | Learners can… | Verbs | Assess it with |
|---|---|---|---|
| 6 · Create | Put parts together into something new: a plan, a product or an original piece of work. | create, design, develop, compose, construct, formulate, generate | A project or product, marked with a rubric |
| 5 · Evaluate | Make and defend a judgement against criteria or standards. | evaluate, assess, appraise, judge, critique, criticise, check | A written judgement against a rubric |
| 4 · Analyse | Break information into parts and work out how they relate to each other. | analyse, compare, contrast, differentiate, distinguish, discriminate, organise | A comparison table with a conclusion |
| 3 · Apply | Use a method, rule or idea in a new situation. | apply, use, execute, implement, demonstrate, solve, calculate | Solve a new problem with the method |
| 2 · Understand | Explain ideas or concepts in their own words, with examples. | explain, interpret, exemplify, classify, summarise, infer, paraphrase | Explain it in their own words, in writing or out loud |
| 1 · Remember | Recall or recognise facts, terms and basic ideas from memory. | recognise, recall, list, define, name, state, label | A short quiz: matching, labelling or fill in the blank |
For attitudes and values use the affective domain (Krathwohl, Bloom & Masia (1964)); for physical skills, the psychomotor domain (Dave (1970)). Both are in the builder.
All 246 verbs, with Bloom’s and DOK charts and a printable poster
211 examples
Learning objectives examples
Every one has all four parts and passes the check. Use one as it is, or open it in the builder and make it yours.
Online business and marketing 17
- RememberBy the end of this course, you’ll be able to name the four Ps of the marketing mix without notes, within one minute.Online course
- UnderstandBy the end of this course, you’ll be able to classify email sign-up forms as PECR-compliant or not given eight real form screenshots, with at least seven sorted correctly.Online course
- UnderstandBy the end of this course, you’ll be able to explain how a lead magnet differs from a low-priced starter offer in a two-minute voice note, giving one example of each from your niche.Online course
Coaching and personal development 18
- RememberBy the end of this programme, you’ll be able to list the five elements of a SMART goal without notes, in the correct order.Coaching programme
- RememberBy the end of this programme, you’ll be able to name the four stages of the GROW coaching model from memory, in the correct order.Coaching programme
- UnderstandBy the end of this programme, you’ll be able to explain the difference between open and closed coaching questions in your own words, giving two examples of each.Coaching programme
Health, fitness and wellbeing 18
- RememberBy the end of this course, you’ll be able to label the main muscles worked in a barbell back squat on a blank body diagram, with at least four labelled correctly.Online course
- UnderstandBy the end of this course, you’ll be able to explain how progressive overload builds strength over time in your own words, giving one example each for load, sets and reps.Online course
- ApplyBy the end of this programme, you’ll be able to calculate a client's weekly minutes of moderate activity from a seven-day activity log, flagging any shortfall against the 150-minute guideline.Coaching programme
Creative skills 18
- RememberBy the end of this course, you’ll be able to name the three settings of the exposure triangle without notes, within 30 seconds.Online course
- UnderstandBy the end of this course, you’ll be able to explain how aperture affects depth of field using two sample photographs, referring to the f-number of each.Online course
- UnderstandBy the end of this course, you’ll be able to classify colour palettes as complementary, analogous or triadic given ten palette swatches, with at least nine correct.Online course
Technology and data 17
- RememberBy the end of this course, you’ll be able to list the six core clauses of a SQL SELECT statement without notes, in the order they are written.Online course
- UnderstandBy the end of this course, you’ll be able to explain the difference between an INNER JOIN and a LEFT JOIN using two small sample tables, predicting the row count of each correctly.Online course
- UnderstandBy the end of this course, you’ll be able to interpret a nested IF formula in a shared budget spreadsheet, stating its result for three given inputs.Online course
Languages 17
- RememberBy the end of this course, you’ll be able to recall 30 everyday Spanish words for food and drink from picture prompts, with at least 27 correct.Online course
- RememberBy the end of this lesson, students will be able to spell the days of the week in French without notes, with all seven correct.School lesson
- UnderstandBy the end of this course, you’ll be able to interpret a spoken train announcement in German after a single listening, noting the platform, time and destination correctly.Online course
Maths 16
- RememberBy the end of this lesson, students will be able to recall multiplication facts up to 12 × 12 in a five-minute grid of 50 questions, with at least 45 correct.School lesson
- RememberBy the end of this lesson, students will be able to label the parts of a circle on an unlabelled diagram, with at least six parts named correctly.School lesson
- UnderstandBy the end of this lesson, students will be able to explain why multiplying two negative numbers gives a positive using a number pattern, with one correct worked example.School lesson
Science 18
- RememberBy the end of this lesson, students will be able to label the parts of a plant cell on a blank diagram, with at least six of seven correct.School lesson
- RememberBy the end of this lesson, students will be able to state the word equation for photosynthesis without notes, with all reactants and products correct.School lesson
- UnderstandBy the end of this lesson, students will be able to explain how the particle model accounts for changes of state using labelled diagrams, covering melting, boiling and condensing correctly.School lesson
English and literacy 18
- RememberBy the end of this lesson, students will be able to define simile, metaphor and personification without notes, with a correct definition of each.School lesson
- RememberBy the end of this lesson, students will be able to spell words from the Year 5 and 6 statutory spelling list in a dictated test of 20 words, with at least 17 correct.School lesson
- UnderstandBy the end of this lesson, students will be able to summarise the main events of a novel chapter in their own words, in no more than 100 words.School lesson
History and geography 17
- RememberBy the end of this lesson, students will be able to recall the four long-term causes of the First World War using the MAIN acronym, naming all four correctly.School lesson
- RememberBy the end of this lesson, students will be able to label the continents and oceans of the world on a blank outline map, with all seven continents and five oceans correct.School lesson
- UnderstandBy the end of this lesson, students will be able to explain why the Romans built Hadrian's Wall using a source pack, giving at least two reasons with evidence.School lesson
Workplace training 19
- RememberFrom photos of five extinguishers, participants will match each fire extinguisher's colour coding to its contents, with all five correct.Workplace training
- UnderstandIn a team safety briefing, participants will explain the difference between a hazard and a risk, giving one workplace example of each.Workplace training
- UnderstandGiven five workplace scenarios, participants will classify personal data breaches as reportable to the ICO or not, with at least four correct.Workplace training
Healthcare and first aid 18
- RememberFrom memory, participants will list the WHO five moments for hand hygiene, in the order they are numbered.Workplace training
- RememberWithout a prompt card, participants will state the five rights of medication administration, with all five correct.Workplace training
- UnderstandOn successful completion of this module, students will be able to explain why a rising respiratory rate signals clinical deterioration in a short written answer, linking it to two underlying causes.University module
The same objective, worded for where you teach
Each world has its convention. Pick yours in the builder and every objective follows it.
- Online courseBy the end of this course, you’ll be able to compare two pricing models for a course using a real sales page, giving two reasons for each.Learning objectives. Speaks to the learner: “you’ll be able to…”. Ready for a sales page or a module’s first screen.
- Coaching programmeBy the end of this programme, you’ll be able to compare two pricing models for a course using a real sales page, giving two reasons for each.Programme outcomes. What a client will be able to do, in their words: good for a programme page and the first call.
- School lessonBy the end of this lesson, students will be able to compare two pricing models for a course using a real sales page, giving two reasons for each.Learning objectives. “Students will be able to…” for the plan, and an “I can” version for the board.
- University moduleOn successful completion of this module, students will be able to compare two pricing models for a course using a real sales page, giving two reasons for each.Intended learning outcomes. Written as intended learning outcomes, the way a module handbook lists them.
- Workplace trainingUsing a real sales page, participants will compare two pricing models for a course, giving two reasons for each.Performance objectives. Mager’s performance objectives: the condition first, then the task, then the standard.
Four mistakes the checker catches
- A verb you can’t seeUnderstand the importance of a budget.Explain why a household needs a budget, giving three reasons.Nobody can watch someone understand. They can watch them explain, use or compare.
- Two actions in oneIdentify and explain the causes of the First World War.Explain three causes of the First World War, using two sources.If they can identify but not explain, did they meet it? Split it, or keep the higher one.
- The activity, not the outcomeWatch a video on pivot tables.Build a pivot table that totals sales by region, from a raw data sheet.An objective says what learners can do afterwards, not what happens in the lesson.
- No standardWrite a sales email.Write a sales email for a course launch, meeting all five points on the checklist.Without a standard there is nothing to mark against, and nobody knows when they are done.
Questions
- What is a learning objective?
- A sentence that says what a learner will be able to do at the end of a lesson, module or course, in a way you can see and assess. A good one names who, one measurable action, the conditions and the standard.
- What makes a learning objective measurable?
- An action you can observe or mark (list, calculate, compare, design) and a standard to judge it by (“with no more than one error”, “giving two reasons”). Verbs like understand, know, learn and appreciate describe something in the head, so they can’t be measured.
- What is the ABCD model?
- A way to write objectives from four parts: Audience, Behaviour, Condition and Degree. It comes from Heinich, Molenda, Russell and Smaldino’s Instructional Media and Technologies for Learning and builds on Robert Mager’s performance objectives (performance, conditions, criterion).
- Learning objectives vs learning outcomes: what’s the difference?
- Many people use them interchangeably. Where they differ, an objective is what the teacher sets out to achieve and an outcome is what the learner can show at the end. Universities usually write “intended learning outcomes”; pick “University module” in the builder for that wording.
- What about SMART objectives?
- SMART (specific, measurable, achievable, relevant, time-bound) is a checklist for goals. ABCD is a way to write the sentence. A good ABCD objective with a timeframe (“by the end of this module”) is SMART.
- How many learning objectives should a lesson or course have?
- There is no rule. Teaching guides often suggest a handful for a module and one for every 20 to 30 minutes of a lesson. If you have more than eight for one module, group them under a few bigger course outcomes.
- What is an “I can” statement?
- The objective in the learner’s words, for the board or the start of a lesson: “I can compare two poems using a Venn diagram.” The builder writes one for every objective and lists them all in the “I can” view.
- What is Bloom’s taxonomy?
- Six levels of thinking from Remember to Create, revised by Anderson and Krathwohl in 2001. Each level has verbs that ask for it; the builder offers 23+ at every level, and the Bloom’s verb chart lists all 246.
- What is the difference between Bloom’s taxonomy and DOK?
- Bloom’s classifies the kind of thinking; Webb’s Depth of Knowledge (DOK) classifies how complex the task is. The same verb can sit at different DOK levels depending on the task, so the builder shows the DOK level a thinking level is usually asked at, not a fixed number.
- Can I write objectives for attitudes or physical skills?
- Yes. Switch the level picker to Values for the affective domain (Krathwohl’s receiving to characterisation) or Physical for the psychomotor domain (Dave’s imitation to naturalisation), with verbs for each.
- Does it use AI?
- Only if you ask. Building and checking run in your browser with a verb dictionary and rules, so they are instant and free. “Suggest objectives” sends just your topic to an AI model; every suggestion then goes through the same check before you see it. A few suggestions a day are free.
- Is it free? Is my work saved?
- Free, with no sign-up. Your list is saved in your browser as you go. Copy link gives you a link that carries the whole list, to keep or share. Export it to Word or print it as a PDF.
- Should an instructional designer check my objectives?
- For anything high-stakes, yes: accredited courses, qualifications or compliance training. The builder checks the form of an objective; a subject expert or instructional designer should check that it is the right objective, at the right level, for your learners.
Objectives written? Build the course.
Knola turns your objectives and what you know into a course people can buy, with lessons, quizzes and certificates. Free to start.
Sources
- Anderson, L. W. & Krathwohl, D. R. (eds.) (2001). A Taxonomy for Learning, Teaching, and Assessing: A Revision of Bloom’s Taxonomy of Educational Objectives. Longman.
- Krathwohl, D. R. (2002). A revision of Bloom’s taxonomy: an overview. Theory Into Practice, 41(4), 212–218.
- Krathwohl, D. R., Bloom, B. S. & Masia, B. B. (1964). Taxonomy of Educational Objectives, Handbook II: Affective Domain. David McKay.
- Dave, R. H. (1970). Psychomotor levels. In R. J. Armstrong (ed.), Developing and Writing Behavioral Objectives. Educational Innovators Press.
- Mager, R. F. (1997). Preparing Instructional Objectives (3rd ed.). Center for Effective Performance.
- Heinich, R., Molenda, M., Russell, J. D. & Smaldino, S. E. (1999). Instructional Media and Technologies for Learning (6th ed.). Prentice Hall. (The ABCD model.)
- Webb, N. L. (2002). Depth-of-Knowledge Levels for Four Content Areas. Wisconsin Center for Education Research.
- Hess, K. K., Jones, B. S., Carlock, D. & Walkup, J. R. (2009). Cognitive rigor: blending the strengths of Bloom’s taxonomy and Webb’s depth of knowledge to enhance classroom-level processes.
- Newton, P. M., Da Silva, A. & Peters, L. G. (2020). A pragmatic master list of action verbs for Bloom’s taxonomy. Frontiers in Education, 5, 107.
Verb placements were checked against university teaching centres’ lists. The checker reads the form of an objective; for accredited or high-stakes courses, have an instructional designer or subject expert review your objectives too.