Here's how pricing works: one-time, plans and subscriptions

All of this lives in one place: the offer composer's How much, and how often? section. Type the price, pick the mode beside it (Once, Plan, /mo or /yr), and the live preview on the right shows exactly what the buyer will see for whichever mode you pick.

The default, and the right choice for most courses. The buyer is charged once and keeps access for good. The checkout shows the price with "charged once" beneath it. Nothing recurs, nothing lapses, no cancellation emails ever.

Pick Plan and set the Number of monthly payments (2 to 24). The price you enter is the per-instalment amount: the composer shows "Buyer pays $X/mo × N — total $Y" so there is no ambiguity about what you are charging. Under the hood it is a monthly subscription that auto-cancels after the final payment. The buyer never has to remember to cancel, and keeps lifetime access after the last instalment clears.

Payment plans shine on higher-ticket offers where a single charge would stall the sale. A checkout can also present a plan alongside the full price: wire a payment-plan offer into the checkout step and buyers get a Pay in full / N payments toggle to choose between them.

Pick /mo or /yr and the buyer is billed on that cycle until they cancel. Access lasts while the subscription is active; if a payment lapses or they cancel, access ends automatically. That trade-off is the point: recurring revenue in exchange for content you keep fresh, a membership, or a community that is worth renewing.

Both cycles accept Free-trial days (optional). With a trial, nothing is due at checkout. The preview shows "Free for N days, then $X/mo". Without one it reads "Then $X/mo — cancel anytime".

You are not limited to dollars. The Currency picker at the top of the New offer screen offers USD, GBP, EUR, CAD and AUD. The price you type, the live preview and the checkout all use the currency you pick, and any fixed-amount discount codes on the offer inherit it too.

The checkout order summary spells out the commitment next to the price:

• One-time: the price, "charged once", and lifetime access.
• Payment plan: "N payments of $X — total $Y", with lifetime access after the final payment.
• Monthly / annually: the recurring price, any trial, and access while the subscription is active.

Everything is set up in your connected Stripe account when the offer goes live, so buyers pay inside the same secure Stripe checkout in every mode. Manage the offer itself with Offers: build one end to end.